Client: Muslim Made Media
Project: Online Publication
The Brand: Muslim Made Media is a newsletter showcasing the best of Muslim creativity and entrepreneurship.
The Brief: Build brand awareness on social media, encouraging audience to follow, sign-up to the newsletter, and read articles on the website.
Project Roles: Copywriter, copy editor, brand tone of voice, generating ideas, Canva design.
Deliverables:
-
Headline (on-image copy) and captions for Muslim Made Media’s social media posts.
-
Subject line, pre-header and body copy for Muslim Made Media’s newsletter.
-
Headline, sub-headlines, and content written for Muslim Made Media’s website and blog.
-
Headline, meta-title, and meta-descriptions for content published on Muslim Made Media’s website.
Social Media Marketing
The Brief: Write copy for headline (on-image) and body options (caption below the image) for social media posts that:
Introduces the writer of the Muslim Made
Informs Muslim creatives and entrepreneurs how they can get featured on the newsletter
Announces the theme of the month (July 2025)
Approach: On-image headline options were developed using the brand tone of voice. By opting for simple and direct words, the purpose of each post was made clear.
Large font was used on the designs, which ensured the purpose of each post was once again made clear to those scrolling past, or for those looking at the posts on the grid view.
The headline was further elaborated on in the caption.
Content Writing
The Brief: Write content about Muslim creatives and entrepreneurs for Muslim Made Media’s website.
Approach: I interviewed then wrote the feature. All posts follow the same structure—an introduction to each creative and entrepreneur, the interview itself, and ending with a conclusion.