Welcome to Marketing With Yasmin
Salaam, and welcome to Marketing with Yasmin, my new freelance venture catered towards Muslim-owned businesses, brands, and content creators. Today I wanted to introduce myself and share why I’m starting Marketing With Yasmin.
A Little Background
I’m a digital marketer and writer based in Wolverhampton, UK.
I’ve been dabbling in the digital marketing space since 2013, but only got my big break in the field as a career in 2024, when I landed a digital marketing apprenticeship at a Wolverhampton-based digital marketing and web design agency.
Although I quit the apprenticeship just five months later, my time at the agency served as an important driving force behind launching Marketing With Yasmin. Here’s why:
During Ramadan 2025 I drew closer to my faith, and began reflecting on the work I was expected to create for the apprenticeship. I realised mainstream marketing practices were no longer aligned with my beliefs and values as a practicing Muslim woman—and I wanted out.
Mainstream marketing, especially social media marketing, requires you to jump on any old trend just to be seen. There’s a huge emphasis on being the face of a brand, which means being on camera even if you don’t want to. Trending sounds are another huge must when it comes to gaining as much exposure as you can, not to mention celebrating pagan holidays. I no longer wanted to participate in these practices.
This led me to exploring halal marketing as an option for my career, and I decided I’d like to work with Muslim-owned brands as a marketer once the apprenticeship was over.
The door on the apprenticeship closed when I launched @MarketingWithYasmin_ on Instagram, which led to accusations of using my apprenticeship hours to start a business, something I had no intention of doing whilst still there. Starting my Instagram account was simply a space for me to share thoughts and ideas on halal marketing, however, this Reel became an issue for both my managers, so I handed in my notice.
Once I was free, I decided to go all in and launched my website.
What to expect from Marketing With Yasmin
My goal as a digital marketer is to work with Muslim-owned businesses, brands, and content creators. On this website you can expect:
Insights into what halal marketing is.
Free digital marketing resources for beginners.
Digital marketing services I currently offer.
And more (I just don’t know what yet) 🤗
This blog will become a hub of inspiration and insight to dip into whenever you like. Whilst you’re here, make sure you sign up to my newsletter to stay in the loop on my latest news and updates.
Until next time,
Yasmin