5 Reasons Squarespace is Perfect For Your Small Business
I’ve been building websites on Squarespace since 2017, so I’m pretty well acquainted with the platform. It gives me the flexibility and tools needed to bring my clients’ vision to life, and if for any reason Squarespace is lacking a certain design feature—well, there’s custom CSS for that 😉
As a small business owner myself, I know how important a stand-out website is. To land the most awesome clients, you need a high-end brand, and your internet home must be the best representation of your brand out there.
So, how can I persuade you to choose Squarespace over any other platform? Here’s 5 reasons Squarespace is perfect for your small business.
1. You’ll have an on-brand website in seconds
There’s nothing more satisfying than a website that perfectly reflects your brands personality. Squarespace’s easy to use tools make it straight forward for anyone to design an on-brand website—that means no design experience is needed. Just head to the Site Styles by clicking on the brush in the top right corner, then change the fonts, colours, buttons, themes, and more.
2. Squarespace makes it easy to update your own website, saving you time and money
As a small business owner, once your custom site is up and running, you’re going to want the freedom and flexibility of updating your website anytime. The last thing you want is to constantly pay a web designer for ongoing updates to photos, headings, listing, or services. This is what makes Squarespace so great. Once your website is complete and has been handed over to you, you’ll have no problem making on-going changes yourself.
3. Squarespace websites are great for SEO
If there’s one thing I learnt from working at a digital marketing agency, it’s the importance of optimising your website for search engines. If you want your business to grow organically and rank on Google, you need to build authority in your niche. How? By doing some good ol’ keyword research, inserting them strategically across your website, and writing blog posts your audience will want to read and share.
My SEO services are perfect for those who need that extra help getting started with SEO, but Sqaurespace also comes with built-in SEO tools, with clear actionable steps even a beginner can implement on their own website. DIY search engine optimisation couldn’t be easier.
4. Squarespace is ideal for any business
My very first Squarespace website was a photography portfolio, but it became my go-to platform for my art & design magazine, my wellbeing e-commerce site, oh and this very website you’re reading this very second. As you can tell, Squarespace is the perfect solution for any business—whether you’re selling handmade jewellery, opening a restaraunt, starting a podcast, selling event tickets, or booking clients for your coaching services—this platform is made for you.
5. Squarespace is an affordable option for small businesses on a budget
With cost of living sky high, many of us start a business on a budget. Squarespace offers a choice of four plans—Personal, Business, Commerce Basic, Commerce Advanced. No matter what your budget, you’ll find a plan that works for you. I’d recommend purchasing an annual subscription which works out cheaper than the monthly options, plus you get the added bonus of a free domain included for the first year.
Have I persuaded you to launch a website on Squarespace? If you’d prefer to work with a website designer, I offer both custom Squarespace and semi-custom Squarespace website design packages. An added bonus of working with me is the six month free Squarespace trial (usually two weeks), which means you don’t have to rush to purchase a website plan right away. Book a free discovery call if you’d like to find out more about working with me :)